Amazon operations + built-in AI agents

Run your Amazon businessfrom one connected view.

Rift brings sales, advertising, inventory, profitability, and execution into one operating platform—so you can see the whole business, understand what changed, and act without stitching together reports.

Your built-in AI operating teamMorning briefs, powerful agent chat, and approval-ready actions across advertising and logistics.

Get Instant Demo Access Explore the Platform

Full interactive sample account · No card · No call required

Ad Sales

$48.7K

+14.6%

ACOS

25.4%

-2.2 pts

Stock Risk

7 ASINs

watchlist

Needs attention

Northstar Home Goods Co.

Critical

Spend

$1,248

Orders

ACOS

41.7%

ROAS

2.4x

Recommended action

Review bids before increasing traffic to low-supply ASINs.

Inventory watch

3 ASINs under 10 days of cover.

Ads

Campaign pressure

Sales

Velocity rising

Inventory

Restock soon

Sales & profitability

Advertising performance

Inventory & logistics

Built-in Ads + Logistics agents

Intelligence on top of the platform

Start with the decisions that need you.

Your agents continuously monitor Rift's connected data, explain the evidence behind each finding, and prepare the next step. Review inventory and advertising issues, ask a follow-up, inspect the source data, or approve a drafted action from one focused brief.

Recently

Logistics — scanned sales velocity

just now

Team — checked cross-agent coordination

5m ago

Logistics — checked stockout risk

11m ago

Northstar Home

· Thursday, July 23, 2026

Good morning. Logistics found three inventory decisions and Ads found one campaign issue. The two most urgent items are ready for your review.

— from your Rift team

All 4Inventory 3Advertising 1

Needs attention

2 shipment drafts ready to review

Pre-filled with recommended units and waiting for approval.

Priority restock — Harbor Glass Set

SKU HG-214 · Dallas prep center

1 SKU · 128 unitsReview & send

Coverage restock — Cedar Pantry Bin

SKU CP-880 · Phoenix prep center

1 SKU · 96 unitsReview & send

Logisticson SKU HG-214

Criticalawaiting your call

Harbor Glass Set has 6.4 days of FBA cover remaining.

52 units are available with no inbound inventory. The recent sales rate is 8.1 units per day, putting this SKU on track to stock out before the next standard replenishment window.

Rift prepared a 128-unit shipment from available warehouse stock. Sending it now protects the most revenue while keeping the transfer within the current restock plan.

ApproveDismissReview shipmentAsk Logisticssee the data

Adson Summer Storage campaign

Warningawaiting your call

Search-term waste doubled while efficient converters stayed healthy.

ACOS reached 31.7% over the last seven closed days, compared with a 16.2% baseline. Most of the increase comes from non-converting broad-match traffic—not the search terms already generating profitable orders.

The Ads agent drafted negative-target additions that preserve the proven terms and remove the clearest sources of wasted spend.

ApproveDismissAsk Adssee the data

Illustrative product view. Brand, products, and performance data are fictional.

The complete operating picture

Everything you need to run the account—not just analyze it.

Rift gives brand operators a practical workspace for the daily numbers, operational risks, and decisions that move the Amazon business.

Sales & profitability

Track revenue, orders, units, ASIN movement, COGS, and margin signals in one operating view.

Know what is growing—and whether it is profitable.

Advertising performance

See spend, ad sales, ACOS, TACOS, ROAS, conversion, and campaign pressure without rebuilding reports.

Find the campaigns helping or hurting the business.

Inventory & fulfillment

Monitor sales velocity, FBA cover, inbound inventory, warehouse stock, and replenishment needs by SKU.

Keep demand and availability working together.

Connected commerce data

Amazon at the center. Your other channels connected.

Rift brings Shopify and WooCommerce sales and inventory into the same operating environment as your Amazon business—giving your team more context without flattening channel-specific metrics.

Amazon operations

Sales, profitability, advertising, FBA inventory, shipments, and catalog context remain at the core of Rift.

Shopify

Review products, multi-location inventory, orders, and sales with scheduled or on-demand synchronization.

WooCommerce

Connect catalog, inventory, orders, and sales through read-only access and dedicated reporting views.

One operating context

Compare channel movement and inventory position while preserving the definitions that make each source useful.

Agent chat

Ask the business. Get a real operating answer.

Chat directly with the Ads agent, Logistics agent, or the coordinated Rift Team. Ask in plain English and reference the SKU, campaign, shipment, or trend you are already working on.

Ads

Amazon Ads campaigns, ad groups, sales, and ACOS

Which product declined the most in unit sales over the last two weeks?

9:38 AM

Ads

CP-880 — Cedar Pantry Bin is the biggest unit decliner. Sales fell by 91 units, from 198 to 107 over the last 14 days—a 46% drop.

Here's the account-level comparison:

SKUProductPrior 14dLast 14dChangeΔ%

CP-880Cedar Pantry Bin198107−91−46%

HG-214Harbor Glass Set429−33−79%

SL-410Stoneware Lunch Set136108−28−21%

WL-302Willow Storage Caddy8465−19−23%

CP-880 is the one to focus on. It has the largest absolute decline and therefore the biggest revenue impact. HG-214 fell faster by percentage, but from a much smaller sales base.

Want me to check inventory availability, Buy Box status, and ad coverage to isolate the likely cause?

Is CP-880 low on inventory?Did CP-880 lose the Buy Box?How did ad spend change?

Message Ads…

Illustrative product view. Brand, products, and performance data are fictional.

Extensive connected toolkit

One question can cross the entire account.

Rift selects the right tools for the question, gathers the relevant account context, and returns the evidence—not just a generic answer.

Sales trends

Ad performance

Inventory

Fulfillment

Profitability

Catalog data

Keep investigating

Suggested follow-ups help you move from the initial signal to inventory, Buy Box, advertising, and the next decision.

Logistics agent

Inventory, velocity, and fulfillment.

Ask about stock risk, inbound units, warehouse availability, or the right replenishment move.

Can we cover the next 30 days?

Ads agent

Campaigns, spend, and performance.

Ask what changed, where budget is leaking, or which campaign is influencing a product trend.

Why did ACOS jump this week?

Rift Team

One question across the whole account.

When a question crosses ads and operations, the agents coordinate around the same SKU, campaign, and business context.

Should we keep advertising this low-stock SKU?

AI grounded in your operation

The data layer is what makes the intelligence useful.

Rift connects the account, campaign, SKU, inventory position, sales velocity, and cost behind each operating decision. That shared foundation supports the dashboards, briefs, and agent answers without creating separate versions of the truth.

Rift data foundation

Amazon sales and orders

One workspace from overview to execution.

Start with the business-wide picture, drill into the underlying campaigns and SKUs, then use Rift's intelligence when a decision needs extra context.

Overview

See sales, ads, inventory, and risk together.

Investigate

Drill into the campaign, ASIN, or inventory signal.

Decide

Use dashboards, diagnostics, and the morning brief.

Execute

Approve prepared actions while staying in control.

How Rift works

From connected data to action in three steps.

Connect the operation

Bring Amazon sales, SP-API, Ads API, inventory, and operating costs into one governed data layer.

Operate from one view

Use connected dashboards to manage sales, advertising, profitability, inventory, and operational risk together.

Add intelligence where it helps

Let the morning brief prioritize changes and the agents draft actions, then review and approve the execution.

Built for Amazon brand operators

For the person accountable for the whole account.

Rift is designed first for owners and in-house operators who have to connect growth, advertising efficiency, inventory, and cash into one decision—not manage each metric in isolation.

Whether you operate one focused catalog or a growing brand portfolio, Rift keeps every recommendation grounded in the whole business.

Approval-gated by design

Rift can investigate, coordinate, and prepare the work. It does not make account changes until an authorized operator approves the drafted action.

Seller stays in control

Account-scoped insights

See the complete Rift experience

Your next morning brief is already waiting.

Explore a complete sample Amazon account with the morning brief, coordinated agents, diagnostics, and approval-ready actions turned on.

Get Instant Demo Access

No card · No call · Sample data · Instant access