The answer matters more than the chart.
Operators should not have to reconcile five dashboards before they can decide what to do.
About Rift
Built by an Amazon seller who needed a better way to operate.
More than a decade inside Amazon advertising, inventory, and marketplace operations shaped Rift into the platform we wished existed: connected data, proactive answers, and the next action ready for review.
Why Rift exists
Amazon operators were paying a daily tax in tabs, exports, and spreadsheets.
A normal account review meant pulling sales from Seller Central, advertising data from Campaign Manager, inventory from another report, and costs from a spreadsheet. The data existed, but the decision still depended on a person manually stitching it together.
Rift started as the data layer that made those relationships visible. The next step was obvious: use that connected operating context to investigate changes proactively, coordinate specialist agents, and prepare the action—not simply generate another chart.
Today, Rift's live morning brief gives Amazon brand owners and operators a ranked view of what needs attention before their day begins.
What we believe
AI should reduce decisions, not add another tool.
AI is only as useful as its context.
Rift grounds every diagnosis in connected Amazon sales, ads, inventory, and operating data.
The operator remains in control.
Rift drafts the work and makes execution fast, but account changes remain approval-gated.
Who Rift serves
Built first for Amazon brand owners and in-house operators.
The core Rift customer is accountable for the whole account: revenue, margin, advertising efficiency, inventory availability, and the operational work required to keep the business moving.
Every Rift product decision begins with the needs of the brand operator responsible for the full Amazon business.
- See sales, ads, inventory, and costs in context
- Start each day with a prioritized diagnosis
- Coordinate advertising and logistics decisions
- Approve prepared actions without surrendering control
See why the brief changes the way an Amazon account gets managed.
Open a complete sample account and explore Rift immediately. No card and no sales call required.
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Rift Dashboard is not affiliated with, endorsed by, or sponsored by Amazon.com, Inc. or any of its subsidiaries or affiliates. Amazon-related trademarks are the property of their respective owners.